Meet Our Staff

Lajuana Martinez,
Aka “The Captain”

Lajuana has more than 30 years of experience in sales, advertising and marketing across Southeastern New Mexico and Texas.  The Hobbs native holds a degree in business from Eastern New Mexico University and is the proud founder of Ad Venture Marketing, which was recently named as one of the “Top Five Advertising Agencies” in the state of New Mexico by the New Mexico Business Weekly.

Lajuana currently resides in Texas, but she spends a lot of time visiting the many beautiful Focus communities of Southeastern New Mexico. She has very much enjoyed seeing the Focus brand spread to several new locations and enjoys working with her enthusiastic marketing consultants and editorial directors.

Adrian Martinez,
Business Manager
Director – Focus on Lea County

Hobbs native Adrian Martinez has been with Ad Venture Marketing since 2002, and she has seen all aspects of the business. She started in sales, then moved into business development before taking on the position of Business manager. Adrian has served on numerous boards over the years and currently is a member of the Salvation Army of Lea County board of directors.

In her free time, Adrian enjoys volunteering, travelling, cooking and spending time with her family.

Jessica Addington,
Marketing Consultant/Photographer/Staff Writer

Jessica is a native Artesia girl. She received her bachelor’s degree in business administration from Eastern New Mexico University in 2011 and spent several years working in her family’s insurance and accounting business. She has a passion for photography and has been snapping photos of families, kiddos, weddings and other events for several years now.

Jesssica and her husband are proud parents to a family of girls. When she’s not working, she enjoys music, fashion, travel, cooking and writing. Writing and taking photos for a magazine has been a little dream of hers since she was in grade school and she is grateful to get to use her experience in photography to share stories of life, love and the exciting things happening in southeast NM.